Dove - "#TURNYOURBACK"

Ogilvy UK

Ogilvy UK London, Reino Unido

7098

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Dove
País: Reino Unido

Anunciante: Unilever

Titulo	#TURNYOURBACK
Agência	Ogilvy UK
Campanha	Dove #TURNYOURBACK
Anunciante	Unilever
Marca	Dove
Posted	Março 2023
Produto	n/a
Sector Empresarial	Cremes, loções, hidratantes, tónicos e desmaquilhantes
História	Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing.
Problema	The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags.
Tipo de Mídia	Social Media
Comprimento	17 seconds
Creative Agency	DAVID
Creative Agency	Ogilvy UK
Chief Creative Officer	Pancho Cassis
Director criativo	Pedro Sattin
Director de arte	Daniela Botero
Chief Creative Officer	Saulo Rocha
Director criativo	Jose Sancho
Redator	Michel Gomez Gomez
Creative Agency	Ogilvy Miami
Chief Creative Officer	Lisa Bright
Director executivo criativo	Daniel Fisher
Director criativo	Alison Stevens
Equipa criativa	Dave Anderson
Director criativo	Liam Bushby
Equipa criativa	Ian Brassett
Producer	Chloe Jahanshahi
Creative Agency	DAVID
Chief Creative Officer	Pancho Cassis
Creative Director	Pedro Sattin
Art Director	Daniela Botero
Chief Creative Officer	Saulo Rocha
Creative Director	Jose Sancho
Copywriter	Michel Gomez Gomez
Creative Agency	Ogilvy Miami
Chief Creative Officer	Lisa Bright
Creative Agency	Ogilvy UK
Executive Creative Director	Daniel Fisher
Creative Director	Alison Stevens
Creative Team	Dave Anderson
Creative Director	Liam Bushby
Creative Team	Ian Brassett
Production Company Producer	Chloe Jahanshahi