McDonald's - "A.I'm Lovin' It"

GALERIA.ag São Paulo, Brasil

781

Marca: McDonald's
País: Brasil

Anunciante: Arcos Dourados Comércio de Alimento

Titulo	A.I'm Lovin' It
Agência	GALERIA.ag
Campanha	A.I'm Lovin' It
Anunciante	Arcos Dourados Comércio de Alimento
Marca	McDonald's
Data da primeira Transmissão/Publicação	2023 / 6
Sector Empresarial	Restaurantes e comida rápida
Filosofia	The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald’s in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the “opinion” of one of the most popular artificial intelligence tools today: ChatGPT[1]. Guided by internet existing data, ChatGPT is an artificial intelligence that simulates a conversation between human beings, answering questions in detail by taking millions of online data into consideration. And when enquired about the most iconic sandwich in the world, the result was: Big Mac. Big Mac is the only McDonald’s sandwich sold all across the globe, offering the same recipe since the year it was launched on the menu. It is an iconic sandwich that has won over consumers’ palate and keeps on delivering a tasty experience coupled with unique and memorable moments to our clients. No wonder it’s IA’s “favorite” sandwich too”, says Sérgio Eleutério, Marketing Director at McDonald’s Brasil. Big Mac, just as all McDonald’s beef sandwiches, is prepared with all-beef patties, with no additives or preservatives, and seasoned with a slight touch of salt and pepper directly on the hotplates. The lettuce, onion and pickles contained in the products are delivered regularly in the restaurants, by certified suppliers, making sure the company’s standard quality is met. The special sauce, on its turn, is so important that its ingredients are globally controlled, as only few suppliers are certified, ensuring the icon’s high quality and unmatched taste.
Tipo de Mídia	Exterior
Comprimento	30 seconds
Chief Creative Officer	Rafael Urenha
Creative Executive Director	Carlos Schleder
Creative Executive Director	Phil Daijó
Director criativo	Guzera
Director criativo	Rodrigo Porto
Equipa criativa	Victor Capato
Equipa criativa	Felipe Ribeiro
Equipa criativa	Phil Daijó
Equipa criativa	Rodrigo Porto
Account Management	Ana Helena Coutinho
Account Management	Mariana Magalhães
Account Management	Paula Salvarani
Account Management	Tais Boaventura
Account Management	Larissa Gama
Approval Client	Sergio Eleuterio
Approval Client	Lariane Duarte
Strategy Team	Pedro Cruz
Strategy Team	Carol Mello
Strategy Team	Amanda Agapito
Strategy Team	Rafael Martins
Strategy Team	Felipe Ribeiro
Media Team	Paulo Ilha
Media Team	Kaline Lessio
Media Team	Natalia Fernandes
Media Team	Mirella Covaleski
Media Team	Fernanda Rubião
Graphic Production	Marcos Moura
Graphic Production	Natassia Santoro
Art Buyer	Bruna Costa
Integrated Production	Ducha Lopes
Integrated Production	Priscilla Sanches
Integrated Production	Fabio Truci
Integrated Production	Fernanda Assato
Integrated Production	Natália Menken
Integrated Production	Ana Ananias
Integrated Production	Renata Silva
Public Relations	Patricia Capuchinho
Public Relations	Mariana Novaes
Public Relations	Fernanda Gil
Image Production	Frame
Director de arte	Phil Daijó
Motion Designer	Zeca Riscala
Produtor executivo	Ducha Lopes
Production Director	Fabio Truci
Produção de som	Lucha Libre Audio
Music Producer	Paulinho Corcione
Music Production	Magno Rilly
Music Production	Luiz Dourado
Account Management, Production	Thais Urenha