A Salvos present is given as a Xmas gift. Through an awkwardly long hug, the gift receiver comedically details the numerous benefits of giving a Salvos gift.
Filosofia
At Salvos Stores, 100 per cent of profits support programs to help Australians in need, such as those in hunger and the homeless. Through its support of the circular economy and sustainability initiatives, Salvos has also diverted over 40 million items from landfill in the past year. We created ads that centre around giving a Salvos gift for Xmas and comedically showing the benefits, not just for the receiver, but for people in need and the broader Australian Community.
Problema
Show that gifts from Salvos Stores have special meaning, more than just being a present. They are also recycled goods that are sustainable, and profits from sales go back to helping the community.
Resultado
Doing good for the world doesn’t always have to be earnest. We wanted to take a more entertaining approach to Salvos Stores' serious message of sustainability and community support – highlighting how much a pre-loved gift from Salvos Stores would really mean to someone.