Sandro Angobaldo
Production Art Director at Ka&O Films
TituloWifi
Agência
Campanha It's techno, but it's not logical
Anunciante Tecsup
Marca Tecsup
Data da primeira Transmissão/Publicação 2024 / 4
Sector Empresarial Educação superior, Escolas
Legenda Tecsup, technology that makes sense
História Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.
Filosofia Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and has commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.
Tipo de Mídia Televisão
Comprimento
Mercado Perú
Trilha sonora Rodrigo Malnati
Mais Informações www.tecsup.edu.pe
Chief Creative Officer
Redator
Director de arte
Director criativo
Chefe de produção
Brand Director
Produtora
Planeador
Brand Executive
Digital Director
New Business Lead
Realizador
Realizador
Produtor executivo
Assistant Director
Production Art Director
Pós-produção
Production Assistant
Director de fotografia
Colorização
Auditivo
Director de publicidade

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