Patricia Menéndez
Freelance Senior Copywriter at SAO CF
Madrid Area, Spain, Espanha
TituloFinding Love With Ziwe
Agência
Campanha Finding Love With Ziwe
Anunciante Google
Marca Android
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Telemóveis e pagers
História This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone users experience when they text each other using SMS. Through a series of light-hearted interviews with real people, the film aims to highlight the cultural stigma against green bubbles in the U.S. and help iPhone users realize they are missing out on love because Apple supports the outdated technology, SMS. Though Apple recently announced they plan to replace SMS with a more modern technology, RCS, the stigma around green bubbles could remain. The interview is led by American journalist, comedian, and writer, Ziwe Fumudoh who applies her famous satirical approach to the issue. As an iPhone user, Ziwe brings her authentic first-hand experience and insight into the pain points created by Apple's use of antiquated technology when texting with Android. She brings iPhone users who are single and consider green-bubble texts ‘a deal breaker,’ face-to-face with prospective love matches who are Android users. By asking tough questions, Ziwe gets the iPhone users to realize they might be missing out on finding their perfect match because of their green bubble bias.
Tipo de Mídia Interatividade
Comprimento
Platform
Platform
Brand Manager
Realizador
Realizador
Agency
Campaign
Managing Partner
Managing Diretor
Chief Creative Officer
Group Creative Director
Director assistente criativo
Director assistente criativo
Director de arte
Redator
Chefe de produção
Senior Producer
Chief Strategy Officer
Executive Strategy Director
Estrategista
Director of Business Affairs
Business Affairs Manager
EP
Founder
Founder
Lead Editor
Managing Diretor
HOP
Colorização
Música
Vice President/Marketing
Marketing Director
Director/Product Marketing & Merchandising
Director Brand Marketing
Brand Marketing Manager
Global Creative Coordination
Marketing Activation Leader
Digital Marketing Manager
Marketing Partner
Marketing Program Manager
Marketing Manager
Program Manager
Chief Operating Officer (COO)
Head of Account Management
Group Account Director
Supervisor de conta
Executivo de contas
Executivo de contas
Innovation Director
Social Content Strategist
PR Director
Produtora
Realizador
Pós produção
Editor
AE
Produtor executivo
Senior Producer
Compositor
Music Supervision
Music Supervision
Lead Music Supervisor
Lead Music Supervisor
Talent Curator
Talent Curator
Talent Curator

People related to this work

You might also like...

More Work

SEE ALL
349 iPager

iPager

MARCA:
Android
AGÊNCIA:
DAVID

Trending

Create a free Talent profile and become a member of AdForum

Get Started