Titulo | Real Magic |
Agência | DAVID |
Campanha | Real Magic |
Anunciante | Coca-Cola Company |
Marca | Coca-Cola |
Data da primeira Transmissão/Publicação | 2023 / 3 |
Sector Empresarial | Bebidas carbonadas |
História | This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into the hands of those passing through Terminal 3 at Guarulhos Airport in São Paulo. As part of its “Real Magic” platform, the brand initiated an unprecedented activation, debuting in Latin America with the recently launched “3D Deep Iconic” JCDecaux equipment created exclusively for running campaigns in three dimensions. |
Tipo de Mídia | Viral |
Comprimento | |
Managing Partner | Pancho Cassis |
Global Chief Creative Officer | Pancho Cassis |
Managing Diretor | Ricardo Honegger |
Chief Creative Officer | Rafael Donato |
Group Creative Director | Alejandro Juli |
Chefe de produção | Brenda Morrison Fell |
Group Account Director | Rafael Giorgino |
Chief Operating Officer (COO) | Sylvia Panico |
Director de arte | Seiji Wakabayashi |
Redator | Thomas Nitti |
Produtor da agência | Natasha Louckevitch |
Business Affairs Manager | Barbara Karalis |
Business Affairs Manager | Catalina Peña |
Account Manager | Carolina Viera |
Supervisor de conta | Alicia Talavera |
Executivo de contas | Patricia Menéndez |
Chief Strategy Officer | Paula Vampre |
Estrategista | Vanessa Amaral |
Director of Innovation | Toni Ferreira |
PR Director | Sandra Azedo |