Sound Engineer at Factory Sound Studios

Guinness - "Don't Jinx It"

AMV BBDO

AMV BBDO London, Reino Unido

8983

Marca: Guinness
País: Reino Unido

Anunciante: AB Inbev

Titulo	Don't Jinx It
Agência	AMV BBDO
Campanha	Don't Jinx It
Anunciante	AB Inbev
Marca	Guinness
Posted	Setembro 2023
Sector Empresarial	Cervejas, sidras
História	The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement.
Filosofia	The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It.
Problema	As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Biscuit Filmworks UK
Director criativo	Nicholas Hulley
Agency Account Team	Nick Andrew
Agency Account Team	Elana Murphy
Agency Account Team	Harry Frohlich
Produtor da agência	Nick Godden
Agência de Mídia	Remind-PHD
Realizador	James Rouse
Producer	Benji Howell
Pós-produção	WE ARE COVERT
Som	Factory Studios
Audio Post	Mark Hills
Fotógrafo	LINDA BROWNLEE
Director de publicidade	Alan McAleenan
Director de publicidade	Anne Zahan
Director de publicidade	Lauren McKay
Chief Creative Officer	Nicholas Hulley
Chief Creative Officer	Nadja Lossgott
Equipa criativa	Will Brookwell
Equipa criativa	Louis Prenaud
Planeador	Joe Smith
Produtor assistente da agência	Kieran O’Malley