Sound Food Uprising - "Stop eating marketing"

copacino + fujikado

copacino + fujikado Seattle, Estados Unidos

2872

Titulo	Stop eating marketing
Agência	copacino + fujikado
Campanha	What the food!
Anunciante	Beecher's Foundation
Marca	Sound Food Uprising
Sector Empresarial	Segurança pública, saúde e higiene
História	Sugar? Chemicals and dyes? Soy Sludge? Are these healthy for our bodies?! A new social video campaign targets viewers in Seattle on the reality of some food choices – they think are good for them. With some of the worst health disparities in the nation, this campaign is set to educate the entire Seattle area and direct them to a healthier food future. The Sound Food Uprising initiative with help from Seattle-based ad agency Copacino+Fujikado are asking the question – What the F…ood? Spearheaded by the Beecher’s Foundation, this ten-year campaign brings together companies, communities and organizations to spread the word about the Unholy Trinity – foods that are 1.) overly processed, 2.) heavily sugared, and 3.) additive laden. Effective immediately, the social media campaign, which consists of video content created by Copacino + Fujikado, will begin running on Facebook. The hard-hitting videos expose: the amount of sugar in sports drinks, the chemicals and dyes in snack foods, and the industrial soy sludge in protein snacks.
Tipo de Mídia	Televisão e Cinema
Comprimento	21 seconds
Chief Creative Officer	Jim Copacino
Produtor	Patti Emery
Editor	Brian Alter
Chief Marketing Officer (CMO)	Betti Fujikado
Senior Account Executive	Melody Kromer
Produtor	Sun Yi
Senior Art Director	Nicole Koestel