Matt Stefl

Professor, Marketing / Strategy Consultant at M-School @ Loyola Marymount University

Greater Los Angeles Area, Estados Unidos

Sumário

Over the years I've been lucky enough to be a media planner, a copywriter, a strategic planner (account planning) and a teacher. I've had the pleasure of working with clients (and more recently, students) to build some of our nation's biggest brands, with consumers to uncover thought-provoking insights and with creatives to create meaningful and compelling creative solutions that drive results.

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Positions

Brand Strategist , Consultant Advertising and Marketing

Freelance

França

2014 - Present (10 anos 3 meses)

Descrição

Los Angeles Area
Some of the things I like to do:
- Communications Planning & Strategy
- Brand & Product Positioning
- Primary & Secondary Research (qual, quant, syndicated)
- Trend Tracking
- Consumer Insight
- Brainstorms & Ideation
- Creative Development
- New Business
- Naming

Love tough marketing problems (think pieces) and quick turn around, scrappy stuff like new business.

Clinical Professor, Marketing // Co-Director, M-School

Loyola Marymount University

Los Angeles, Estados Unidos

January 2014 - Present (10 anos 3 meses)

Descrição

The M-School is a one-of-a-kind 2-year program at Loyola Marymount University built for the next generation of creative storytellers, innovators and strategists. Find out about M-School here: www.m.school

Courses I've taught:
- Brand Planning & Campaign Strategy
- Adaptive Media & Analytics
- New World of Branding & Advertising
- Creativity Lab
- Personal Brand Management
- Making Virtual A Reality
- Marketing Principles

EVP // Director of Strategic Planning

Dailey & Associates

West Hollywood, Estados Unidos

February 2010 - June 2014 (4 anos 4 meses)

Descrição

West Hollywood, CA
New Business
Nestle Confections/Candy (CPG)
Honda Motorcycles (Automotive)
Dole (CPG)
Turbo Tax (Software)
Lifelock (Software)
IHOP (Restaurant)
Nature's Way (Vitamins)
Legoland (Theme Parks)

Director of Strategic Planning & Research

Fraser Communications

Los Angeles, Estados Unidos

February 2009 - March 2010 (1 ano 1 mês)

Descrição

Primarily city/state behavioral change initiatives:

New Business
Flex Your Power (Energy Conservation)
Metropolitan Water District (Water Conservation)
LA Dept of Public Health (HIV Testing and Prevention)
Dept of Homeland Security (Earthquake Preparedness)
California First 5 (Children)