Lindsay Hann
Produtor da agência at PFLAG Canada
TituloChris P
Agência
Campanha Chris P
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação 2022 / 8
Sector Empresarial Restaurantes e comida rápida
História We recruited people named Chris P to become brand ambassadors for McCrispy. Kris, Crystal, Christen, and anyone whose name sounded “crispy” — were all invited to try the McCrispy before anyone else and then endorse it on social media to their followers — creating a digital word-of-mouth campaign like no other.
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Group Creative Director
Director assistente criativo
Director assistente criativo
Redator
Redator
Director de arte
VP, Strategic Planning
Sr. Strategy Director
Senior Content Strategist
Senior Social Media Manager
Diretor dos Negócios
Executivo de contas
Lead Business Director
Account Director
Account Advisor
Producer

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