Titulo | Chris P |
Agência | Cossette |
Campanha | Chris P |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2022 / 8 |
Sector Empresarial | Restaurantes e comida rápida |
História | We recruited people named Chris P to become brand ambassadors for McCrispy. Kris, Crystal, Christen, and anyone whose name sounded “crispy” — were all invited to try the McCrispy before anyone else and then endorse it on social media to their followers — creating a digital word-of-mouth campaign like no other. |
Tipo de Mídia | Case Study |
Comprimento | |
Director executivo criativo | Jason Hill |
Group Creative Director | Alex Gadoua |
Director assistente criativo | Jason Soy |
Director assistente criativo | Zuheir Kotob |
Redator | Celine Campbell |
Redator | Michael Murray |
Director de arte | Todd McMackon |
VP, Strategic Planning | Amy Badun |
Sr. Strategy Director | Geoff Gingerich |
Senior Content Strategist | Kat Kleon |
Senior Social Media Manager | Celine Campbell |
Diretor dos Negócios | Anjelica Kapetanos |
Executivo de contas | Rachel Edelmeier |
Lead Business Director | Vanessa Audigand |
Account Director | Natalie Azoulay |
Account Advisor | Victoria Boyer |
Producer | Lindsay Hann |