IKEA - "Ikea responds to Balenciaga"

ACNE

ACNE London, Reino Unido

Prêmios

11361

Marca: IKEA
País: Suécia

Anunciante: IKEA

Titulo	Ikea responds to Balenciaga
Brief	Ikea’s blue "Frakta" plastic bag is used by millions of people. When social media drew attention to the big similarities between it and a bag from luxury brand Balenciaga, Ikea responded to the discussion taking place online. Playing the role of the original designer of big blue totes, it released a guide on how to identify an original Frakta bag and jumped right into the conversation. When luxury fashion house Balenciaga released a blue handbag that bore an uncanny resemblance to the iconic Ikea shopping bag, the Swedish retailer decided to make the most of the situation. Using photos shot by a professional fashion photographer, Ikea provided a true public service: how to identify a real Frakta bag vs. the knockoff. Tip: one surefire way is to throw it into the dirt then rise it off with a garden hose.
Agência	ACNE
Campanha	Ikea responds to Balenciaga
Anunciante	IKEA
Marca	IKEA
Posted	Junho 2017
Sector Empresarial	Mobiliário para o lar
História	IKEA’s blue plastic bag, FRAKTA is used by millions of people and part of popular culture. A statement demonstrated when social media drew attention to big similarities between it and the one from Balenciaga. We decided to flirt back with an instant response to the discussion taking place online. Playing the role of original designer and innovator of big blue totes, we released a guide on how to identify an original FRAKTA bag and jumped right into the conversation.
Tipo de Mídia	Interatividade
Comprimento	92 seconds
Director criativo	Johan Bello
Director criativo	Morten Kjaer
Redator	Joel Lindblad
Redator	David Aronson
Director de arte	Tiago Pinho
Director de arte	Isaac Bonnier
Fotógrafo	Anders Kylberg
Realizador	Josef Holmgren
Realizador	Simon Saarinen
Director de contas	Lovisa Friman Bendz
Director de publicidade	Louice Alvarsson
Director de publicidade	Simone Page
Produtora	Acne Production