Chevrolet - "The Meticulous Grandpa"

Cheil Worldwide

Cheil Worldwide Seoul, Coréia do Sul

3765

Titulo	The Meticulous Grandpa
Agência	Cheil Worldwide
Campanha	The Meticulous Grandpa
Anunciante	General Motors Corp.
Marca	Chevrolet
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Automóveis
História	In 2017, The Next Spark faced a big challenge as the main competitor’s full changed model was launched. We found our opportunity in Spark’s safety. We discovered that consumers easily put off safety when buying their own cars but when purchasing cars for their loved ones (wives or children), they prioritize safety. Based on this consumer insight, we could develop a story of our hero, a fastidious old man, who buys a mini car. In the story, our hero visits the Chevrolet retail store almost everyday to learn how safe and reliable the Spark is. At the end, the twist is revealed that the hero was only choosing the car strictly as it was a gift for his granddaughter. Here, we wanted to deliver a message that you must choose mini cars with proven safety because the ones dearest to you will drive it.
Tipo de Mídia	Viral
Comprimento	120 seconds
Chief Creative Officer	Wain Choi
Director criativo	Jaehyuk Jang
Director de arte	Changyun Baek
Director de arte	Sunyoung Cho
Director de arte	Anna Oh
Redator	Eugene Park
Redator	Jungwook Kim
Redator	Young Choi
Director de contas	Joohwan Kim
Executivo de contas	Eunji Kim
Executivo de contas	Sungchul Park
Executivo de contas	Kibum Kwon
Produtor da agência	Youngjin Oh
Realizador	SONYEON
Editor	Zonkyo Lee
Visual Effects Supervisor	Sungwook Byun