Carey - "Life doesn’t need balance"

DDB COLOMBIA

DDB COLOMBIA Bogotá, Colômbia

9368

Titulo	Life doesn’t need balance
Titulo (língua original)	Tu Vida No Necesita Equilibrio, Tu Piel Si.
Agência	DDB COLOMBIA
Campanha	Life doesn’t need balance
Anunciante	Carey
Marca	Carey
Data da primeira Transmissão/Publicação	2020 / 3
Sector Empresarial	Cosméticos, produtos de beleza e perfumes
Legenda	Natural Balance For Your Skin
História	As we celebrate International Women’s Day, Carey is launching a new campaign that supports women’s liberation from all the pressure imposed by society. This personal care brand wants them to let go of that perfect balance and impulses them to care less about what they have to do, should do or can do with their lives. It’s from this thought that the following powerful message was born: “Life doesn’t need balance. Your skin does.” An invitation to be free and to get rid of all the prejudice and rules about the role of a woman.
Tipo de Mídia	Interatividade
Comprimento	62 seconds
Chief Executive Officer (CEO)	John Raúl Forero
Chief Creative Officer	John Raúl Forero
Director criativo	Juan Espitia
Director criativo	Juan Fernandez
Redator	Juan Fernandez
Redator	Eduardo Vargas
Redator	Diego Tamayo
Director de arte	Juan Espitia
Director de arte	Juan Medellín
Account Manager	Juliana Pérez
Account Manager	Maji Rojas
Planner	Miguel Bueno
Produtor	Julio Uribe
Produtor de som	Juan Guillermo Lopez
Produtora	Los Notarios
Realizador	Gina Medina
Colorist	Natalie Pinilla
Colorist	Patrick Harvey
Casting	Ana María Boada