Throughout my career, I’ve developed great passion for creating long-lasting marketing platforms that define what brands stand for, inject them into culture, and fuel engagement. I love to create movements, large and small, by using bold brand purpose to drive consumer action, and I’ve had the fortune of shaping some of the world’s most iconic brands, most recently as a Creative Consultant in my own practice.
Prior to my own firm, I served as Chief Creative Officer at Energy BBDO in Chicago. There I helped lead a team of 275 people, and roster of global clients within Anheuser-Busch, Bayer, PepsiCo, S.C. Johnson & Son and Wrigley. During that time, we developed award-winning work including Bud Light’s “Up For Whatever” Campaign and the “Real-Life Pacman” Super Bowl commercial, along with Extra’s “Sarah & Juan,” an internet sensation, which racked up 74 million views in its first week online.
I spent most of my career at CP+B, where I worked my way up the ranks to become Executive Creative Director. Along the way, I was responsible for some of CP+B’s most iconic work, including MINI’s “Let’s Motor” launch, and the Grand Prix-winning Ikea “Lamp” spot. For Burger King, I developed the Titanium Grand Prix-winning “XBOX Games,” the reincarnation of the “King,” and “Subservient Chicken,” which was named One Show’s “Digital idea of the decade.” More recently, I spearheaded “Small Business Saturday” for American Express, which won ten Cannes Lions including two Grand Prix, in what Fast Company referred to as “the most successful campaign of the decade.”
I have been honored with multiple “Best of Show” awards in virtually every industry award show, including winning the Grand Prix at Cannes in four separate categories. In 2012, Creativity Magazine listed me as one of the top ten most awarded creative directors in the world, and in 2015, AdAge selected “Small Business Saturday” and Burger King’s “Subservient Chicken” as two of the “Top Ad Campaigns of the 21st Century.”