Mark Taylor

Mark Taylor

Chief Creative Officer at MeringCarson
Austin, Estados Unidos

Sumário

Throughout my career, I’ve developed great passion for creating long-lasting marketing platforms that define what brands stand for, inject them into culture, and fuel engagement. I love to create movements, large and small, by using bold brand purpose to drive consumer action, and I’ve had the fortune of shaping some of the world’s most iconic brands, most recently as a Creative Consultant in my own practice.

Prior to my own firm, I served as Chief Creative Officer at Energy BBDO in Chicago. There I helped lead a team of 275 people, and roster of global clients within Anheuser-Busch, Bayer, PepsiCo, S.C. Johnson & Son and Wrigley. During that time, we developed award-winning work including Bud Light’s “Up For Whatever” Campaign and the “Real-Life Pacman” Super Bowl commercial, along with Extra’s “Sarah & Juan,” an internet sensation, which racked up 74 million views in its first week online.

I spent most of my career at CP+B, where I worked my way up the ranks to become Executive Creative Director. Along the way, I was responsible for some of CP+B’s most iconic work, including MINI’s “Let’s Motor” launch, and the Grand Prix-winning Ikea “Lamp” spot. For Burger King, I developed the Titanium Grand Prix-winning “XBOX Games,” the reincarnation of the “King,” and “Subservient Chicken,” which was named One Show’s “Digital idea of the decade.” More recently, I spearheaded “Small Business Saturday” for American Express, which won ten Cannes Lions including two Grand Prix, in what Fast Company referred to as “the most successful campaign of the decade.”

I have been honored with multiple “Best of Show” awards in virtually every industry award show, including winning the Grand Prix at Cannes in four separate categories. In 2012, Creativity Magazine listed me as one of the top ten most awarded creative directors in the world, and in 2015, AdAge selected “Small Business Saturday” and Burger King’s “Subservient Chicken” as two of the “Top Ad Campaigns of the 21st Century.”

Positions

Chief Creative Officer
Sacramento, Estados Unidos
February 2019 - Present (10 months)
Freelance
Mark Taylor LLC
Estados Unidos
November 2015 - February 2019 (3 years 3 months)
I’m happy to lead projects and teams with enthusiasm, or humbly lend a helping hand in support of the following:

- Concept development and execution
- Creative strategy
- Brand platform development
- Content production
- Client engagement
- Leading pitches and fully integrated projects
EVP/Chief Creative Officer
Chicago, Estados Unidos
April 2014 - July 2015 (1 year 3 months)
In 2014 I joined Energy BBDO in Chicago as Chief Creative Officer. The agency has a rich heritage and an amazing culture, and I thoroughly enjoyed working with so many talented people. We made significant strides on a number of fronts, all in service of elevating the agency, and the work.

As CCO, I helped lead a staff of approximately 275 people and a portfolio of national and global brands within the Anheuser-Busch, Bayer, Pepsico, SC Johnson & Wrigley portfolios. They included Bud Light, Lay’s, Quaker, Wrigley 5, Extra, Orbit, Altoids, Ziploc, Raid, Off!, Windex, Bayer Aspirin, Aleve, Alka-Seltzer, One-a-Day, among others.

During my tenure, I restructured the creative department, merged the digital group, and brought in a wide array of new talent. We set out to establish creative platforms for our brands and began to build them into integrated, connected experiences with the ambition to fuel consumer participation.

We made great strides with the work, stemming from the platforms we established, and are bringing them to life with a sizable amount of work we produced this past year alone. And while we've made great progress, much of it is still unfolding and will continue to come to fruition.
VP/Executive Creative Director
Crispin Porter + Bogusky
December 2009 - August 2013 (3 years 8 months)
In 2009, I returned for my third tour at CP+B, and was very quickly promoted to VP Executive Creative Director.

During that time, I ran several accounts. I launched the new Windows Phone, and lead American Express Open, Applebee's, Aspen Dental and Angel's Envy Bourbon. I addition, I lead the successful pitch for the Vitamin Water account win. The creative department was eventually divided into two groups, one of which I co-lead with another ECD.

We had great success with the work we produced during that time, for American Express in particular. We helped create Small Business Saturday which was massively successful, injecting itself into pop culture and cleaned up in the award shows.
SVP/Executive Creative Director
Austin, Estados Unidos
March 2008 - May 2009 (1 year 2 months)
In 2008, I joined GSD&M in the role of SVP/Executive Creative Director to help run the 400+ person agency in Austin, TX. There, I oversaw a creative staff of 75, and lead work across 18 clients, including BMW, Southwest Airlines, Air Force, Marshall's, L.L. Bean, Norwegian Cruise Line and others. Over the span of just one year, we pitched and won six new accounts including the global business for BMW, Marshall's, Popeyes, Ace Hardware and the Cancer Treatment Centers of America.
VP/Associate Creative Director
Crispin Porter + Bogusky
2006 - 2008 (2 years)
Co-Creative Director
Minneapolis, Estados Unidos
2005 - 2006 (1 year)
Art Director
Crispin Porter + Bogusky
2001 - 2005 (4 years)
Art Director
Odiorne, Wilde, Narroway + Partners
1999 - 2001 (2 years)
Art Director
Foote, Cone & Belding
1997 - 1999 (2 years)
Executive Creative Director
New York, Estados Unidos
Art Director
New York, Estados Unidos
Executive Creative Director
New York, Estados Unidos
Art Director
Boston, Estados Unidos
1878 Arrows

Arrows

MARCA:
truth
AGÊNCIA:
Arnold
Art Director
BuderEngel and Friends
San Francisco, Estados Unidos
Art Director
London, Reino Unido
3494 Couple

Couple

MARCA:
Punjana
AGÊNCIA:
Doner
Art Director
Miami, Estados Unidos

Educação

Bachelor of Fine Arts (B.F.A.), Advertising Design

1996 - 1997 (1 year)
Graduated with honors: Cum Laude

Associate's degree, Graphic Design

1991 - 1993 (2 years)
Recruited and played baseball for the college as a pitcher.

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