Producer at BBC Creative Head of Design

BMW - "The BMW Art of Energy (Film Case)"

Wieden + Kennedy

Wieden + Kennedy Shanghai, China

7069

Titulo	The BMW Art of Energy (Film Case)
Agência	Wieden + Kennedy
Campanha	The BMW Art of Energy
Anunciante	BMW
Marca	BMW
Data da primeira Transmissão/Publicação	2017 / 11
Sector Empresarial	Automóveis
História	BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race.
Tipo de Mídia	Interatividade
Comprimento	56 seconds
Director executivo criativo	Vivian Yong
Director executivo criativo	Ian Toombs
Director criativo	Fish Ho
Director criativo	Erwin Federizo
Head of Design	Fish Ho
Director de arte	Cee Chen
Junior English Copywriter	Matteo Marchionni
Redator	Lance Liang
Designer	Helen Yu
Motion Design	Boyang Xu
Head of Integrated Production	Sanne Drogtrop
Executive Content Producer	Bernice Wong
Creative technologist	Rhys Turner
Interactive Production	Xiong Xiong
Integrated Producer	Angela Liu
Production Manager	Vic Zhang
Senior Editor	Leon Yan
Director de contas	Michelle Gao
Account Manager	Caroline Ma
Executivo de contas	Sissi Yan
Planeador	David Lin
Digital Planner	Nicholas Nie
Lead Project Manager	Nicole Bee
Business Manager	Jessica Deng
Marketing Director	Jessica Sinn
Public Relations	Evelyn Hsu
Visual Artist	Joshua Davis