Salomon - "Shoepon: Do sports. Get sports."

Serviceplan Group

Serviceplan Group Munich, Alemanha

Prêmios

7205

Marca: Salomon
País: Alemanha

Anunciante: Salomon Sonic

Titulo	Shoepon: Do sports. Get sports.
Agência	Serviceplan Group
Campanha	Shoepon: Do sports. Get sports.
Anunciante	Salomon Sonic
Marca	Salomon
Data da primeira Transmissão/Publicação	2016 / 11
Sector Empresarial	Roupa Desportiva
Filosofia	The problem was that 70% of sports-fans don’t do sports themselves. This was a huge unexploited target group for sports brand Salomon. The challenge was how can we get these people to do sports? The solution was Shoepon – the first shoe that is also a coupon. It rewards you for doing sports with a Sky Sports subscription. When the sole is worn down, it reveals a code to unlock this live sports content. The result was online store traffic increased by 108%. The shoe was sold out within days. And Salomon won over a huge new target group.
Tipo de Mídia	Interatividade
Comprimento	90 seconds
Corporate Name of Client	Amer Sports Deutschland
Client Account Manager	Julia Schehl
Consultant	Jonas Binder
Planner	Jonas Binder
Consultant	Lukas Pachoinig
Planner	Lukas Pachoinig
Consultant	Christiane Buehler
Planner	Christiane Buehler
Global Chief Creative Officer	Alexander Schill
Director executivo criativo	Matthias Harbeck
Director executivo criativo	Hans-Peter Sporer
Director executivo criativo	Till Hohmann
Creative Director	Sandra Loibl
Redator	Vladislaus Tyszkiewicz
Redator	Dr. Sebastian Wolf
Director de arte	Sandra Willibald
Director de arte	Alexander Budau
Director de arte	Franziska Stroehle
Director de arte	Timo Cremer
Creative Innovation Director	Franz Röppischer
Creative Innovation Director	Lorenz Langgartner
Produtora	fireapple bandel.gengnagel Munich
Producer	Florian Gengnagel
Post-Production Company	designstube.com Hamburg
Editing Facility	designstube.com Hamburg
Editor	Hendrik Sommerfeld