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Alexander Schill
Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
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TituloFreedom Grams (53s)
Agência
Campanha Freedom Grams
Anunciante AROYA x GABY Inc. x Last Prisoner Project
Marca Freedom Grams
PostedJulho 2022
Sector Empresarial Outros
História Innovative Cannabis Brand “Freedom Grams” Empowers Consumers to Liberate Cannabis Prisoners Cannabis cultivation platform AROYA together with GABY Inc. and Last Prisoner Project launched the "Freedom Grams" platform to advocate for the release of the more than 40,000 people in the U.S. still incarcerated for non-violent cannabis possession. On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams — the exact amounts of cannabis for which others in the U.S. are currently incarcerated. With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention.
Tipo de Mídia Interatividade
Comprimento
Agência de Mídia
Produção de som
Agency Serviceplan Innovation
PR Agency Serviceplan PR & Content
Digital Agency
Chief Creative Officer
Empresa de design
Director de publicidade
Equipa criativa
Estrategista
Director de publicidade
Director de publicidade
Designer
Client Partner
Credits
Produtora
Música
Client Partner
Client Partner

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