| Titulo | #ChangePerspective (Film Case) |
| Agência | WP Narrative_ |
| Campanha | #ChangePerspective |
| Anunciante | Visa International |
| Marca | VISA Rushcard |
| Data da primeira Transmissão/Publicação | 2016 / 8 |
| Sector Empresarial | Cartões de crédito |
| Filosofia | Based on the typical user experience of turning a phone to get a better perspective, we created the first interactive film triggered by device orientation. Then, we combined our technology with creative grounded in the authenticity of spoken word, and redefined storytelling as a mobile experience. In this mobile first campaign, all shot on an iPhone by renowned documentary filmmaker, Gillian Laub, spoken word poetry is used to tell a powerful story about perception, via a series of films that hit on cultural and social issues. To make the experience seamless we developed a mobile video platform that could dynamically edit two videos simultaneously. We then scaled the technology to work across all mobile devices, cellular networks, and wifi strengths, reaching a national optimization level. The entire UX was intuitive and invisible – no buttons, no app download, just a simple turn of the phone. |
| Problema | Mobile video has exposed a decades old problem of police violence. Visa Rushcard, with a brand promise to always be there for its community wanted to address this tragic, yet ongoing issue. |
| Resultado | 27MM Reach 24% Increase in positive sentiment 88% Record view through rate |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Realizador | Gillian Laub |
| Produtor | Stephen Wang |
| Produtor | Aaron Royer |
| Chief Creative Officer | Benjamin Vendramin |
| Redator | Benjamin Vendramin |
| Redator | Black Ice |
| Redator | Ernestine Johnson |
| Redator | Tyler Sharkey |
| Redator | Will Kelleher |
| Redator | Chanae Reed |
| Redator | Johanna Martinez |
| Redator | Alexandra Barberio |
| Redator | Taylor Mali |
| Digital Creative Director | Stephen Kritchen |
| Director de fotografia | Joshua Perez |
| Account Manager | Sabina Khalhani |
| Music Prod Company | Pull |
| Editor | Eduardo Wong |
| Chief Executive Officer (CEO) | Tricia Clarke-Stone |
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- AGÊNCIA:
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