Mike Weisman

Mike is a working partner at Amusement Park and co-founder of the Values Institute. Along with his partners, Jimmy Smith, Jon Gothold and Ed Collins, Mike takes an active role in guiding Amusement Park on a daily basis. He serves as the cultural leader of the agency, creating a values-based environment that gives everyone the opportunity for personal and professional growth.;The Values Institute, a strategic think tank that sits beside the agency, does research and consulting dedicated to identifying and cascading shared values. Mike and the institute publish OC’s Most Trustworthy Brands survey and host the annual Trust Summit. In 2013 The Values Institute entered into a joint venture with California State University, Fullerton, to create the Center for Brand Values Communication and Research. It is our nation’s first-of-its-kind academic organization dedicated to the study of how brand and corporate values are lived and communicated.;Mike sits on the Foundation Board of Cal State Fullerton and Board of Directors of the Santa Ana Chamber of Commerce where he co-chairs the Economic Development Council. Mike is also an active member of Downtown Inc., who’s mission is to facilitate the enhancement of the downtown area as a vibrant shopping, entertainment, business and cultural destination. 

The Values Institute was created to explore the social science of values and the influential role they play in attracting and binding relationships together--both personal and corporate.

Why do some relationships last longer than others? Why are some brands considered more trustworthy than others? How do you earn trust?

We're here to investigate it all. To take what we've learned from the social sciences and apply it to the world of business to discover new answers to some of the most fundamental questions regarding meaningful relationships.

In my role as President and Partner at DGWB I have the pleasurable task of guiding the vision and mission of the agency. We have evolved dramatically since 1988 now pioneering the goal of creating Powerful Human Connections. We see our role as that of building meaningful relationships between the brands we serve and their customers. Not through highly jaded marketing techniques but rather through a more grounded and compelling social science model.

Our proprietary shared values process enables us to discover, engage and nurture brand/customer relationships that ultimately lead to improved revenue and sustained customer loyalty.

We learn more each day about what makes relationships tick. These new discoveries act as fuel for us to go deeper, think smarter, and develop more authentic, human messaging.