Christopher Smith
Creative Director/Writer at The Richards Group
Dallas, Estados Unidos
TituloLadles of love
Agência
Campanha Faces of Change
Anunciante Ackermans
Marca Ackermans
PostedOutubro 2020
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História For this campaign we focused on 5 women who are doing amazing things in their communities. These are women who have started or are running NGOs or have found ways to help their communities in amazing ways. We shared these women's stories and initiatives across all Ackermans social platforms and Ackermans have donated a percentage of the campaign marketing budget to each of the women’s charities as well as encourage their consumers to donate to the causes if they can. Consumers were then encouraged to nominate other women in their communities who are doing amazing things. The 5 best nominations from each week were chosen and they have been shared across Ackermans social platforms every week during August.
Tipo de Mídia Interatividade
Comprimento
Director criativo
Redator
Realizador
Produtor
Director de fotografia
Fotógrafo
Director de arte

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