Xbox - "Gaming for Everyone"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Alemanha

4033

Marca: Xbox
País: Alemanha

Anunciante: Microsoft

Titulo	Gaming for Everyone
Agência	Serviceplan Campaign
Campanha	Gaming for Everyone
Anunciante	Microsoft
Marca	Xbox
Data da primeira Transmissão/Publicação	2021 / 3
Sector Empresarial	Eletrodomésticos e áudio-visual
Filosofia	During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Problema	– Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene.
Tipo de Mídia	Outros
Director de publicidade	Maxi Gräff
Global Chief Creative Officer	Alexander Schill
Global Creative Strategist	Maximilian Florian Schöngen
Managing Partner	Leif Johannsen
Managing Partner	Patrick Matthiensen
Director criativo	Daniel Steller
Redator	Daniel Steller
Director criativo	Pavel Bondarenko
Director de arte	Pavel Bondarenko
Director de arte	Tudor Cucu
Director de arte	Theresa Fechler
Diretor dos Negócios	Diane Schulz
Director de contas	Ann-Kathrin Frohloff
Head of Design	Ben Hug
Media Director	Till Felix