| Titulo | Slang |
| Agência | LG2 |
| Campanha | Slang |
| Anunciante | Domino's Pizza |
| Marca | Domino's |
| Data da primeira Transmissão/Publicação | 2023 / 7 |
| Sector Empresarial | Restaurantes e comida rápida |
| Filosofia | Domino’s Pizza of Canada is back with a new 15-second spot that celebrates their position as Canada’s favourite pizza. In response to being the number one pizza brand in Canada by volume of pizza servings in the country, Domino’s and their agency partner LG2 created a spot called "Slang". The ad demonstrates how the pizza chain understands Canadians best by speaking to them with a humble, straightforward explanation of their quality service and product all in Canadian slang. Available in English and French, each video features an actor wearing flannel and a denim jacket speaking directly to the viewer using truly Canuck expressions like “Just send it, bud” and “Aweille icitte”. Subtitles provide a translation into standard English and French for those not fluent in slang. The campaign was conceptualized and created by LG2, whose creative teams in Ontario and Quebec worked together to ensure they were speaking authentically in both scripts. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director executivo criativo | Ryan Crouchman |
| Director executivo criativo | Luc DuSault |
| Director criativo | Jeff Cheung |
| Director criativo | Rana Chatterjee |
| Redator | Jacob Pacey |
| Redator | Marc-Andre Savard |
| Director de arte | Brendan McMullen |
| Estrategista | Elizabeth Takasaki |
| Client Services | Chuck Blumberg |
| Client Services | Erika Ymana |
| Client Services | Katherine Ruiz |
| Client Services | Maude Richard |
| Client Services | Sannidhi Mehta |
| Produtor da agência | Ella Kovacs |
| Produtor da agência | Tara Greguric |
| Produtor da agência | Christine Malacas |
| Produtor da agência | Trisha Dela Cruz |
| Motion Design | Studio Element |
| Editor | Charles Burroughs |
| Graphic Production | Lisa Ye |
| Agência de Mídia | Genuine Media |
| Realizador | Charles Burroughs |
| Director de fotografia | Maxime Valsan |
| Produtora | Nova Film |
| Pós produção | Studio Element |
| Produção de som | Grayson Music Group |
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