Florian Haller was born in 1967. After reading Economics at St. Gallen University and his first job as customer adviser with the advertising agency Lintas in New York, he went in 1992 to work for Procter & Gamble, where he stayed for five years. His first role with Procter & Gamble was Category Manager Dishwashing at the company's European head office in Brussels, and later as Brand Manager Household Products in Geneva. In 1996, he joined the Serviceplan Group as managing director of Dritte Werbeagentur. In 2000, he moved to the Serviceplan holding company as managing director. Haller took over the position of CEO of the Serviceplan Group from his father, Dr. Peter Haller, the agency's founder in July 2002. In 2006, he was named "Agency Man of the Year" by the trade journal Horizont. W&V, Germany's most widely circulated weekly communication and media industry magazine, voted him "Media Personality of the Year" in 2010. Most recently he was chosen by the same trade magazine out of a list of 100 personalities as the most creative and innovative manager in the communication industry for 2012. Haller gave the keynote speech at the 2011 Medientage conference in Munich, then in the heavyweight round that followed he represented the agency sector for the first time at the event's opening ceremony. In 2013, he was welcomed into the Hall of Fame of German Advertising, together with his father Dr. Peter Haller, the founder of Serviceplan. He has in the past spoken at the Ludwig Maximilian University in Munich, at the German Trademark Congress, at the Burda Digital Leadership conference, the Austrian Medientage or the Bayreuther Ökonomiekongress.