MINI - "MINImalism (Board)"

HoC Dubai

HoC Dubai Dubai, Emirados Árabes Unidos

Prêmios

1426

Marca: MINI
País: Alemanha

Anunciante: MINI

Titulo	MINImalism (Board)
Agência	HoC Dubai
Campanha	MINImalism
Anunciante	MINI
Marca	MINI
Data da primeira Transmissão/Publicação	2022 / 4
Produto	MINI
Sector Empresarial	Automotor
História	MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself.
Tipo de Mídia	Case Study
Creative Agency	Serviceplan Group
Creative Agency	Serviceplan Campaign
Director de arte	Kunal Gagwani
Director criativo	Daniel Steller
Redator	Daniel Steller
Managing Partner	Leif Johannsen
Managing Partner	Patrick Matthiensen
Director criativo	Pavel Bondarenko
Director de arte	Pavel Bondarenko
Head of Art	Michael Wilk
Managing Partner	Lars Holling
Global Chief Creative Officer	Alexander Schill
Redator	Philip Ziegler
Managing Diretor	Natalie Shardan
Director de arte	Tudor Cucu
Director de contas	Ann-Kathrin Frohloff
Marketing Director	Jochen Becht
Marketing Manager	Adnan Dalvi
Account Manager	Gonca Gorgulu
Motion Design	Linus Brandes
Sound Designer	Denis Elmaci