| Titulo | Durex Jeans |
| Agência | Havas India |
| Campanha | Durex Jeans |
| Anunciante | Reckitt Benckiser |
| Marca | Durex |
| Data da primeira Transmissão/Publicação | 2017 / 3 |
| Sector Empresarial | Contraceptivos e testes de gravidez |
| História | Durex has created a condom designed to fit snugly and subtly into the pockets of India’s younger generation, who, while confident about swiping left on Tinder, are often too nervous to carry sexual protection around with them due to perceived societal taboos. Combatting that fear, the Reckitt Benckiser brand has launched a lighthearted campaign to promote its new range of Durex Jeans – condoms that both blend into the blue fabric and slide perfectly into a denim pocket. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Nima Namchu |
| Director executivo criativo | Navin Theeng |
| Director criativo | Priyank Narain |
| Director criativo | Ajay Sharma |
| Director assistente criativo | Sanjay Chakravorty |
| Creative Supervisor | Atin Ahluwalia |
| Director de arte | Abhishek Anand Jr. |
| Executive Strategy Director | Shubhrojyoti Roy |
| Planeador estratégico | Sarthak Ranka |
| Director de contas | Lokesh Sah |
| Client Services Director | Shweta Raina |
| Associate Account Manager | Srishti Tomar |
| Executivo de contas | Abhishek Anuj |