| Titulo | The Wider Web |
| Brief | People on the autism spectrum struggle with sensory overload when using the internet. So Etisalat introduced Wider Web – a first-of-its-kind web extension that gives users on the spectrum more control, redesigning their global browsing experience. The extension has five functions that directly address sensitivity related to sight and sound, simplifying online content by altering code. |
| Agência | Impact BBDO |
| Campanha | Wider Web |
| Anunciante | Etisalat |
| Marca | Etisalat |
| Data da primeira Transmissão/Publicação | 2021 / 4 |
| Sector Empresarial | Serviços de cabo/satélite |
| História | Introducing the first autistic-friendly web extension. On April 2nd, World Autism Awareness Day, we launched Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world first product of this kind. The extension allows users to reorganize information, change colour modes and fonts on webpages. In addition, advertising is blocked as well as video auto play and unrelevant background images. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mais Informações | https://www.etisalat.ae/en/c/generic/wider-web.jsp |
| Chief Executive Officer (CEO) | Dani Richa |
| Director executivo criativo | Ali Zein |
| Regional Executive Creative Director | Ali Rez |
| Director criativo | Alexander Rodriguez |
| Director de arte | Martino Caliendo |
| Diretor dos Negócios | Samer Khansa |
| Director de contas | Amira Abdelnabi |
| Diretor de Estratégia | Mostafa Hashish |
| Managing Diretor | Fouad Bou Mansour |
| Chief Creative Officer | Paul Shearer |
| Digital Art Director | Faten Al Mukhtar |
| Designer | Megan Fowkes |
| Senior Account Executive | Lara Boustani |
| Digital Planner | Yahia Hashem |
| Chefe de produção | Ossama El Rashidy |
| Director de publicidade | Mahmoud Farwiz |
| Director de publicidade | Saadia Abdul Qayyum |
| Director de publicidade | Mohamed Hafez |
| Director de publicidade | Yasmeen El Mallah |
| Digital Planner | Fares Hamad Fares |
| Director de publicidade | Mohamed Al Masfer |
| Brand Director | Ahmed El Goweiny |
| Digital Communications Manager | Abdullah Ghandour |
| Social Media Manager | Mana Al Azizi |
| Manager/CSR Marketing | Shaima Al Breki |