Sumário
This profile was created because Mary Pasciucco has been referenced on AdForum.
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Positions
Chief Marketing Officer
Senior Vice President, Catalog Development and Advertising for Talbots, Inc. a billion-dollar specialty retailer with multiple distribution channels including over 800 stores in the US, Canada, Japan and the UK and a highly productive catalog and e-commerce business.
In my 21 years at Talbots the company grew from a small women’s apparel company with a dozen stores and a catalog business to one of the largest and most successful apparel brands in the US. I was responsible for the development of Talbots brand marketing strategy and its execution across catalog, advertising, e-commerce, retail display, packaging and all customer communication. Talbots’ fully integrated marketing strategy was credited with effectively generating incremental sales and building the brand for the long term.
Established a full service in-house advertising department responsible for executing the marketing strategy and the development and distribution of over 50 million catalogs annually. Conducted the searches and partnered with several advertising agencies in the US and abroad to meet the evolving needs of the Talbots brand and brand extensions.
Member of Talbots Executive Committee and Talbots Executive Merchandising Committee.
Named one of the “top 100 Marketers” by Advertising Age
In my 21 years at Talbots the company grew from a small women’s apparel company with a dozen stores and a catalog business to one of the largest and most successful apparel brands in the US. I was responsible for the development of Talbots brand marketing strategy and its execution across catalog, advertising, e-commerce, retail display, packaging and all customer communication. Talbots’ fully integrated marketing strategy was credited with effectively generating incremental sales and building the brand for the long term.
Established a full service in-house advertising department responsible for executing the marketing strategy and the development and distribution of over 50 million catalogs annually. Conducted the searches and partnered with several advertising agencies in the US and abroad to meet the evolving needs of the Talbots brand and brand extensions.
Member of Talbots Executive Committee and Talbots Executive Merchandising Committee.
Named one of the “top 100 Marketers” by Advertising Age