AdForum
Adriana Ferran
Adriana Ferran
Planner at Leo Burnett
London, Reino Unido
Editar
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TituloWe Could
Agência
Campanha We Could
Anunciante McDonald's
Marca McCafe
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Restaurantes e comida rápida
História The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’.
Tipo de Mídia Televisão
Comprimento
Audio Post Production
Pós produção
Chief Creative Officer
Director criativo
Senior Creative
Senior Creative
Agency TV Producer
Head Of Planning
Senior Planner
Group Project Director
Project Manager
Client Services Director
Diretor dos Negócios
Director de contas
Senior Account Manager
Account Manager
Executivo de contas
Marketing Director
Marketing Manager
Brand Manager
Assistant Campaign Manager
Redator
Director de arte
Planner/CSU Director
Agência de Mídia
Executive Business Director
Associate Director
Communications Planning Manager
Diretor de Estratégia
Connections Planning Manager
Digital Connections Planning Associate Director
Investment Associate Director
Produtora
Realizador

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