Samsung Galaxy - "Join the flip side: Season 2"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Baixos

8416

Marca: Samsung Galaxy
País: Países Baixos

Anunciante: Samsung

Titulo	Join the flip side: Season 2
Agência	Wieden + Kennedy Amsterdam
Campanha	Join the flip side II
Anunciante	Samsung
Marca	Samsung Galaxy
Data da primeira Transmissão/Publicação	2023 / 7
Sector Empresarial	Telemóveis e pagers
História	The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power.
Filosofia	Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits.
Tipo de Mídia	Branded Content
Comprimento	125 seconds
Mercado	Noruega, Reino Unido, Espanha
Audio Post Production	750mph
Director de publicidade	YongWoo Kim
Director de publicidade	Nooree Hur
Director de publicidade	Jisu Goh
President	Blake Harrop
Chief Creative Officer	Eric Quennoy
Chief Creative Officer	Mark Bernath
Director criativo	Ramona Todoca
Director criativo	Edouard Olhagaray
Director de arte	Kristen Walters
Redator	Andrew Duncan
Redator	Ane Santiago Quintas
Chefe de produção	Jaime Tan
Produtor executivo da agência	Anna Harkness
Produtor da agência	Tom Dean
Associate Producer	Charlotte Igharo
Planning Director	Thom Dinsdale
Head of Comms Planning	Elsa Stahura
Comms Planning Director	Akua Harris
Communications Planner	Aarzoo Singh
Head of Account Management & Group Account Director	Eleanor Thodey
Director de contas	Raquel Castro
Account Manager	Katie Longson
Executivo de contas	Allie Bottinelli
Business Affairs	Akvilina Jaskunaite
Produtora	Bacon OSL
Directors	Matias & Mathias
Director de fotografia	Andreas Bjørseth
Produtor de linha	Audun Lyngholm Wittenberg
Production Manager	Nicholas Perry
Produtor executivo	Samuel Cantor
Designer de produção	Laura Sabat
Costume	Jane Marshall Whittaker
Production Service Company	Tickle Film
Service Producer	Romina Tedoldi
1st AD	Robert Diment
Empresa de produção	White House Post
Editor	Ben Canny
Sound Design and Mix	Giselle Hall
Produtor de som	Olivia Ray
Produtor de som	Aishah Amodu
Music Supervision	Steph Grace-Summers
Música	Friday Music
Flame Artist	Paul Wilmot
Pós produção	Black Kite Studios
Post-production Producer	Alizée Levrino
Colorist	Julien Alary
Pós produção	TMLS
Post-production Producer	Eli Sandal
Director criativo	Emma Mällinen
Director de arte	Juliana Miguéis
Redator	Jowi Kemper
Produtor	Nili Zadok
Produtor	Katarina Pepichova
Produtor	Jaime Siordia
Studio Director	Lizzie Murray
Designer	Shen Hou
3D Illustrator	Kaye Cao
Motion Designer	Sohyeon Nam
Motion Designer	Serhii Serbin
Motion Designer	Stelios Nikolaou
Produtora	The Mill London
Produtor executivo	Thomas Cole
Senior Producer	Rose Harding
Director criativo	Ricky Weissman