Lizzie Murray
Director of Studio at Wieden + Kennedy Amsterdam
Amsterdam, Países Baixos
TituloJoin the Flip Side (105s)
Agência
Campanha Join the flip side
Anunciante Samsung
Marca Samsung Galaxy
PostedNovembro 2022
Sector Empresarial Telemóveis e pagers
História Switching phone brands can be a scary prospect.And sticking to what you’re used to can quickly become default, even if the latest tech doesn’t get you quite as excited as it used to.But there is something truly magical and unique about the first time you see a Galaxy Z Flip 4.Our campaign is a dramatic film, centered around this phenomenon.Its protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friend’s brand new Z Flip 4.As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Samsung’s form as the world folds and flips around her.The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip 4.
Tipo de Mídia Viral
Managing Diretor
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Produtor executivo
Producer
Planeador
Planeador
Diretor de Estratégia
Director de contas
Director de contas
Account Manager
Business Affairs
Studio Director
Designer
Designer
Produtora
Realizador

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