Woolworths - "Reindeer Carrots"

M&C Saatchi

M&C Saatchi Sydney, Austrália

11706

Marca: Woolworths
País: Austrália

Anunciante: Woolworths

Titulo	Reindeer Carrots
Agência	M&C Saatchi
Campanha	Christmas Street Party
Anunciante	Woolworths
Marca	Woolworths
Data da primeira Transmissão/Publicação	2016 / 11
Sector Empresarial	Grandes armazéns, supermercados
Filosofia	Woolworths has debuted its latest campaign via M&C Saatchi Sydney, delving into Australia's Christmas street party culture. Drawing upon Australians' love of Christmas, the 30-second 'Street Party' TVC hero's five year old Holly's sheer delight in having her street gather for a day of feasting before huddling together for the highly anticipated switching on of the Christmas lights. Accompanied by the tagline, 'That's why I pick Woolies for Christmas', the campaign explores the important role fresh food and community gatherings have for Woolworths customers over the Christmas season. Says Tom McFarlane, creative partner, M&C Saatchi: "The power of a genuine brand platform is that you can stretch it. We didn't need to start again for the festive season. Instead we built on our positioning line, 'That's why I pick Woolies', by simply adding two words - 'That's why I pick Woolies for Christmas'. And little Holly is the perfect character to remind us of the magic Christmas brings." Says Andrew Hicks, director of marketing, Woolworths: "Australians love Christmas and 'Street Party' celebrates the joy and fun of the season, and the rituals our customers take part in. This is a time of year when we celebrate together and we hope the campaign will provide further inspiration for Aussies to create delicious festive dishes that play an integral part in bringing families together." The Woolworths Christmas campaign will be supported through the line with 2 x 30" and 8 x 15" TVCs, radio, digital, OOH media (static and digital), press, magazine, full catalogue takeover, in-store POS, truck decals, digital discovery and social.
Tipo de Mídia	Televisão e Cinema
Comprimento	32 seconds
Director executivo criativo	Michael Andrews
Chefe de grupo criativo	Phil Leece
Group Planning Director	Sophie Ayles
Group Head	Hayley Larkman
Senior Account Director	Bettina Stephenson
Produtor executivo	Loren August
Senior Art Buyer	Vanessa Istomin
Digital Producer	Mitch McCausland
Produtora	Playbig
Realizador	Rey Carlson
Produtor executivo	Craig Sloane
Fotógrafo	Jamie MacFadyen