Frida Siversen Ljung
Copywriter & partner at NORD DDB Stockholm
Stockholm, Suécia
TituloThe Teen
BriefThere’s something for everyone at Scandinavian home electronics retailer Elkjøp. Including gifts that express something you might find hard to say. In the first film, a father looks nervous as he gives a present to his son, who is wearing nail varnish and feminine clothing. The son unwraps it – and looks delighted. It’s a Babyliss hair styling tool. Dad looks relieved he’s bought the right thing. The pair exchange a smile of mutual understanding. In the second film, a son gives a present to his mother, whose closely shaven head indicates that she may be undergoing treatment for cancer. When she unwraps the gift, it’s a hair dryer. After a moment’s hesitation, she grins. Because one day soon she’ll be well again. If you find the right gift, it can say everything for you.
Campanha A gift can say it all
Anunciante Elkjøp
Marca Home electronic
PostedNovembro 2017
Sector Empresarial Eletrodomésticos e áudio-visual
História Elkjøp in the largest electronic retailer in Scandinavia.
Director criativo
Director criativo
Redator
Director de arte
Fotógrafo
Produtora
Realizador
Produtor da agência
Designer gráfico
Director de contas
Planner Director

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