Titulo | YellowKorner – Mister Fifou 2 |
Agência | Mogul |
Campanha | Capturing Allure |
Anunciante | Peugeot |
Marca | Peugeot Allure |
Data da primeira Transmissão/Publicação | 2023 / 10 |
Sector Empresarial | Automóveis 4x4 |
Filosofia | Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Reino Unido |
Director de publicidade | Linda Jackson |
Director de publicidade | Phil York |
Director de publicidade | Erika Bouteloup |
Director de publicidade | Leonie Raistrick |
Director de publicidade | Valérie Candeiller |
Director de publicidade | Mathieu Bellamy |
Photography Agency | Yellowkorner |
Director de publicidade | Alexandre De Metz |
Director de publicidade | Eva Lafferrere |
Director de publicidade | Maryam Bettahar |
Account Management | Nicolas Delacroix |
Account Management | Damien Rety |
Agency | The Open Agency |
Account Management | Stéphane Boutier |
Account Management | Judith Romero |
Account Management | Lena Lieuvin |
Account Management | Manijeh Borner |
Account Management | MERCIER Loïc |
Account Management | Nicolas Orsoni |
Produtor executivo da agência | Julien Averty |
Production Director | Fanélie RODOZ |
Production Coordinator | Emie Pham |
Content Lead | Ken Sainthorant |
Director criativo | Julien Gragnic |
Redator | Charlotte Balatre |
Redator | Vincent Talabot |
Director de arte | Félix Prunier |
Director de arte | Redwan BENAMMAR |
Editor | Victor Trifilieff |
Editor | Tom Lavisse |
Assistant Editor | Mathilde De-Monbrison |
Produtora | JackFlash |
Realizador | Julien Faure |
Realizador | Fabien Ecochard |
Director de fotografia | Jacques Ballard |
Produtor executivo | James Hagger |
Production Director | Robin Noel |
Som | Pure Sound Project |