| Titulo | Bees (board) |
| Agência | Publicis Conseil |
| Campanha | Carrefour - The Last BeeHive |
| Anunciante | Carrefour |
| Marca | Carrefour |
| Data da primeira Transmissão/Publicação | 2022 |
| Sector Empresarial | Grandes armazéns, supermercados |
| História | It’s easier to change behavior when it is entertaining and iconic. As the biggest food retailer and leader of the food transition, we launched “The Last Beehive”, an educational immersive gaming experience to save bees online and generate donations to save them IRL. We created characters half-fruits/half-bees representing the fruits and vegetables that could disappear without the bees. Players needed to save them from real-life enemies : pesticides, parasites, hornets, heatwaves, etc. Everytime a bee was saved in the game, a purchasable game asset was added in the Sandbox marketplace, then sold for the benefit of bees. Indeed, all the money collected has been donated to the Beefund of the Fondation de France which finances concrete actions for preserving bees. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Digital Company | Bem Builders |
| Digital Company | MARKCHAIN |
| Chief Creative Officer | Marco Venturelli |
| Director executivo criativo | Alexis Benbehe |
| Director de arte | Lucie Puybonnieux |
| Director de arte | Alexandre PERDEREAU |
| Director de arte | Laura Aondio |
| Redator | Francesca Vitello |
| Global Client Lead | Marie Wallet |
| Business Lead | Aurelie Fossoux |
| Director de contas | Elsa Azar |
| Account Manager | Andréa Bastianelli |
| Head of Connexion and Activation Strategy | Marie Nossereau |
| Social Media Strategist | Jennifer Capestan |
| Awards Manager | Esteban Banos |
| Director de publicidade | Élodie Perthuisot |
| Director de publicidade | Nicolas Safis |
| Director de publicidade | Hélène Labaume |
| Director de publicidade | Caroline Dassié |
| Director de publicidade | Aurélien Deffay |
| Director de publicidade | Arthur L’Hostis |
| Operations Director | Neal Robert |
| Director de contas | Natalia Fokina |
| Production Director | Thibault Verdier |
| Director criativo | Adrien Mouginot |
| Senior Metaverse Builder | Eggy |
| Junior Metaverse Builder | Yaw Tha |
| Illustrator | Ei San |
| Visual Content Producer | Arr Kar |
| Founder & CEO | Quentin Herbrecht |
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