Marie Nossereau

Marie Nossereau

Denior strategic planner at DigitasLBi, Paris
Paris, França

Sumário

After a degree in French literature from the Sorbonne (1996) and a Master’s in journalism from the Bordeaux Aquitaine Journalism Institute (1999), Marie Nossereau worked as a reporter in the French national press for seven years. She specialises in court cases.

In 2007, she began another adventure: she resumed her studies at the Sciences-Po School of Communication in Paris, where she obtained another Master’s. In 2009, she became a strategic planner at Duke/Razorfish, where she was in charge of the SNCF account. After moving to DDB in Paris, she joined DigitasLBi in 2011 to lead the digital strategy for Renault Global. She joined Publicis Conseil the following year to bring her digital strategy skills to the 360° team dedicated to this advertiser.

Back at DigitasLBi in 2016, she worked on the agency’s major accounts, such as Nissan, La Poste and Intermarché in particular. She took over strategic planning the following year. Marie is also a lecturer at Sciences-Po Paris, where she runs a course on Digital Pop Culture. She is the mother of two young children.

Positions

Head of strategic planning
Paris, França
2011 - Present (13 anos 3 meses)
Senior integrated planner
Paris, França
2011 - 2015 (4 anos)

Renault-Dacia International
> Stratégies intégrées de lancements produits: concepts, territoires de communication, management des messages et des points de contact (TV, digital, mobile, supports produits)
> Déploiement digital & stratégie des moyens pour les marques Renault et Dacia
> Evangélisation digitale
Strategic planner
PARIS, França
2010 - 2011 (1 ano)
Straegic planner
Paris, França
2009 - 2010 (1 ano)
Budgets: SNCF, Total, Unilever (Signal), Roederer
Missions: recommandations stratégiques
Etudes et veille sur le média digital: rédaction de la newsletter hebdomadaire de l'agence

Educação

Master in Communication

2008 - 2009 (1 ano)
Activities and Societies: Global strategist Renault International

1997 - 1999 (2 anos)

Other professional activities

Sciences Po, 75007 Paris

University Teacher
2013 - Present (11 anos 3 meses)
> le cours intitulé "Digital Pop Culture" décrypte les usages, pratiques et objets de la culture digitale > est destiné aux étudiants du master de l'école de la Communication

European Association of Communications Agencies, Bruxelles

Awards Jury Member
2017 (1 ano)
Euro Effies jury 2017

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