Daman - "AdD"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirados Árabes Unidos

Prêmios

12953

Marca: Daman
País: Emirados Árabes Unidos

Anunciante: Daman National Health Insurance

Titulo	AdD
Agência	FP7/DXB - McCann Worldgroup
Campanha	Vitamin D Awareness
Anunciante	Daman National Health Insurance
Marca	Daman
Data da primeira Transmissão/Publicação	2016 / 8
Sector Empresarial	Seguros
História	Over the summer months, we created a series of magazine covers across the UAE’s leading editorials, that could only be read once people stepped outside into the sun! The reactions and responses have been very positive and Daman is actively monitoring the impact of people stepping into the sun.
Filosofia	We reminded people that the solution to Vitamin D deficiency was as simple as getting a little more sunshine.
Problema	We all need Vitamin D to keep our bones and muscles healthy. Trouble is we don’t get enough Vitamin D from the foods we eat. But, thankfully there’s a natural supplement: The sun. And just 20 minutes a day is enough to keep us all healthy. So why is it that in Dubai - the 6th sunniest country on earth (somewhere that gets an average of 9.9 hours of bright sunshine a day, an estimated 80% of the population is Vitamin D deficient? And hence, are undergoing or will undergo the potential threat of suffering from bone and muscle-related health problems caused due to lack of Vitamin D? It’s a problem that costs Daman (the leading health insurance brand in the UAE) approximately millions of AED a year, as every year thousands of people are being prescribed costly and completely unnecessary Vitamin D tests. And will continue to cost Daman as more people are treated for issues stemming from Vitamin D deficiency. We needed to educate people about the importance of Vitamin D as well as getting them to step out into the sun, including during the hot summer months.
Tipo de Mídia	Publicidade em revistas
Comprimento	65 seconds
Marketing Director	Andrew Philips
General Manager	Spiro Malak
Director executivo criativo	Paul Banham
Director criativo	Oliver Robinson
Equipa criativa	Filipa Mauricio
Equipa criativa	Michael Boszko
Diretor de Planejamento Estratégico	Tahaab Rais
Designer	Erol Salcinovic
Planeador estratégico	Sameer Islam
Account Manager	Deblina Gupta
Account Manager	Razan Jalloul
Account Manager	Serena Mendes