Oliver Robinson

Oliver Robinson

Executive Creative Director at MullenLowe MENA, Dubai
Dubai, Emirados Árabes Unidos

Sumário

In June 2015, after 18 years working in London at ATL and digital agencies such as D’ARCY, JWT London, BMP DDB Needham, Agency.com and Campaign’s Digital Agency of Decade - Dare Digital, Oliver decided to swap the English rain for the Arabian sun and take the Senior Creative Director role at FP7, part of the McCann WorldGroup. In 2018 he was promoted to Executive Creative Director, and in 2019 was promoted to Regional Executive Creative Director. During his tenure at FP7 McCann he help steer the agency to become the Most Effective Agency in the World, twice (2016/2020). (Not to mention being Agency of the Year 8 times in a row at the MENA Effies). When FP7 McCann was not in the number one spot, we never slipped out of the top 5 positions. He has also helped the agency win numerous awards at most, if not all the International Award shows - last year's tally was over 148 awards. His current pitch win rate is 78%.

After 7 years working for FP7 (nothing like being on brand) Oliver decided to take on a new challenge and took up an ECD position at Mullen Lowe MENA.

His unique experience of both ATL and Digital worlds is still rare in today’s advertising industry and gives him the unique ability to find solutions in any of today’s multitudinous channels. And he’s been finding such solutions for clients like British Airways, Waitrose, John Lewis, IKEA, Sainsbury’s, BMW, Audi, HSBC, The British Army, Emirates NBD, STC, Nestle, P&G, Barclaycard, Dubai Properties and Atlantis, The Palm – to name just a very few.

But the one single most important thing he’s learned in advertising is that for work to be truly successful and effective, it has to be different. If it’s not, it’s just wallpaper. And nobody notices wallpaper.

Positions

Executive Creative Director
Dubai, Emirados Árabes Unidos
June 2022 - Present (1 ano 9 meses)
Regional Executive Creative Director
Dubai, Emirados Árabes Unidos
July 2015 - June 2022 (6 anos 11 meses)
Regional Executive Creative Director Jul 2019 - Jun 2022

Executive Creative Director Jan 2018 - Jun 2022

Senior creative director Jul 2015 - Jan 2018
Creative Director
London, Reino Unido
August 2010 - June 2015 (4 anos 10 meses)
Creative Director
Looked after HSBC (UK), and Bayer (UK and Global). Although I specialised in the digital side of things (from Global websites to 34k banners), always try to push for one big idea, which can be implemented in different ways in different media; no longer do we have to take an idea and do matching digital.
Associate Creative Director
London, Reino Unido
2009 - 2010 (1 ano)

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