Sebastian Haus
Creative Director at Accenture Song
Hamburg, Alemanha
TituloGrowling Creatures
Agência
Campanha Growling Creatures
Anunciante Krombacher Brauerei Bernhard Schadeberg
Marca Krombacher
PostedNovembro 2022
Sector Empresarial Cervejas, sidras
História Growling Creatures – the first metal band with animal lead singers. Their real animal sounds became brutal metal growls, giving endangered species a voice – in front of 83,000 metalheads.A European bison, cuckoo, lynx and their threatened bandmates released a headbanging EP on all streaming platforms. The songs “Nest Destroyer”, “Furry Inferno” and “Small Number of the Beast” premiered on the main stage in Wacken in front of 83,000 metalheads. In addition to airing on all festival screens, fans on the holy ground in Wacken could buy Growling Creatures shirts to raise awareness and money for species protection. Online, the metal community partied to three music videos and went wild in a growling challenge.The Growling Creatures gained more than 85,000 online streams and 18 million impressions in only two weeks. Magazines, podcasts and users turned up the volume even more, leaving no doubt that species protection is heavy metal.
Tipo de Mídia Case Study
Comprimento
Director de publicidade
Director de publicidade
Director executivo criativo
Redator
Redator
Director de arte
Director de arte
Director de arte
Executive Director Integrated Production
Final Art Work
Art Producer
Illustrator
Editor/Motion Designer
Editor/Motion Designer
Editor/Motion Designer
Managing Diretor
Conceito
Conceito
Director de contas
Marketing Transformation Manager
Junior Account Manager
Produtor
Audio Post Producer
Música
Compositor
Compositor
Music Producer

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