Titulo | Growling Creatures |
Agência | Accenture Song (formerly Kolle Rebbe) |
Campanha | Growling Creatures |
Anunciante | Krombacher Brauerei Bernhard Schadeberg |
Marca | Krombacher |
Posted | Novembro 2022 |
Sector Empresarial | Cervejas, sidras |
História | Growling Creatures – the first metal band with animal lead singers. Their real animal sounds became brutal metal growls, giving endangered species a voice – in front of 83,000 metalheads.A European bison, cuckoo, lynx and their threatened bandmates released a headbanging EP on all streaming platforms. The songs “Nest Destroyer”, “Furry Inferno” and “Small Number of the Beast” premiered on the main stage in Wacken in front of 83,000 metalheads. In addition to airing on all festival screens, fans on the holy ground in Wacken could buy Growling Creatures shirts to raise awareness and money for species protection. Online, the metal community partied to three music videos and went wild in a growling challenge.The Growling Creatures gained more than 85,000 online streams and 18 million impressions in only two weeks. Magazines, podcasts and users turned up the volume even more, leaving no doubt that species protection is heavy metal. |
Tipo de Mídia | Case Study |
Comprimento | |
Director de publicidade | Peter Lemm |
Director de publicidade | Sarah Klappert |
Director executivo criativo | Steffen König |
Redator | Maximilian Wort |
Redator | Florian Ludwig |
Director de arte | Sebastian Haus |
Director de arte | Ebru Karabulut |
Director de arte | Felix Demandt |
Executive Director Integrated Production | Alexander Schillinsky |
Final Art Work | Anne Schmücker |
Art Producer | Alice Feja |
Illustrator | Janin Falk |
Editor/Motion Designer | Falko Tilgner |
Editor/Motion Designer | Felix Meyer |
Editor/Motion Designer | Christian Hilfinger |
Managing Diretor | Thomas Knüwer |
Conceito | Sebastian Haus |
Conceito | Max Wort |
Director de contas | Katrin Becker |
Marketing Transformation Manager | Roxana Wellbrock |
Junior Account Manager | Stella Herbolzheimer |
Produtor | Ole Brand |
Audio Post Producer | Klaas Nocken |
Música | Pitchback Studios |
Compositor | David Beule |
Compositor | Christoph Kuhlmann |
Music Producer | Aljoscha Sieg |