Sebastian Haus
Creative Director at Accenture Song
Hamburg, Alemanha
TituloN4TURE'S NUMB3R5
Agência
Campanha N4TURE'S NUMB3R5
Anunciante WWF
Marca WWF
PostedJunho 2022
Sector Empresarial Questões ambientais e animais
História Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now!
Tipo de Mídia Case Study
Comprimento
Pós produção
Director de arte
Agência de Mídia
Redator
Director executivo criativo
Director executivo criativo
Produtor
Produtor
Chefe de produção
3D Lead
Account Manager
Account Manager
Art Buyer
Art Buyer
Art Buyer
Engenheiro de áudio
Compositing
Creative Lead
Campaign Director
Designer gráfico
Managing Director, Creation
Photo Post Production
Production Manager
Senior Campaigner
Voz
Concept / Editing

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