Realizador
at
Rebeca
| Titulo | The Strongest Flyer |
| Agência | Carne |
| Campanha | The Strongest Flyer |
| Anunciante | APU Cement |
| Marca | APU |
| Data da primeira Transmissão/Publicação | 2016 / 5 |
| Sector Empresarial | Indústria |
| Filosofia | To convince workers that APU cement was the strongest brand, CARNE created a unique flyer, that never breaks” The Strongest Flyer, made of Tyvek, a material almost impossible to break. Then challenged workers to tear it apart and if anyone were able to do so, the company would give the winner a new house. |
| Resultado | Results (if it has them): Because no one could tear it, we had to raffle the prize. During the 3 weeks of the promo the brand sold 45,000 tons of cement, increasing sales up to 16%. That’s how a simple flyer convinced thousands of builders that APU cement is the strongest cement on the market. Challenge achieved. Quote from the leader creative: A simple flyer convinced thousands of workers that APU Cement is the most resistant on the market. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director executivo criativo | Jose Rivera y Pierola |
| Equipa criativa | Piero Oliveri |
| Equipa criativa | Yoshi Ishikawa |
| Equipa criativa | Alejandro Canciobello |
| Equipa criativa | Luis Rios |
| Equipa criativa | Gonzalo Flores |
| Account Manager | Jackie Sztrancman |
| Produtor | Javier Correa |
| Produtor | Lilian Aste |
| Produtora | Rebeca |
| Produtor executivo | Alejandro Noriega |
| Realizador | Miqi de la Barra |