Realizador
at
Film Asylum
| Titulo | 100% Real Virtual Reality - Old Irish |
| Agência | Leavingstone |
| Campanha | 100% Real Virtual Reality |
| Anunciante | Leavingstone |
| Marca | Old Irish |
| Data da primeira Transmissão/Publicação | 2016 / 6 |
| Sector Empresarial | Cervejas, sidras |
| Legenda | 100% Real Virtual Reality |
| História | This Georgian agency hopped on the VR bandwagon by taking people inside a virtual Irish pub to promote a beer. But while the participants were lost in virtual reality, the agency team was busy constructing a “genuine” Irish pub around them. When the users whipped off their headsets, they suddenly found that the virtual had become real, including the big bruiser standing in front of them. Once they’d finished freaking out, it was all great fun. |
| Filosofia | To prove that Old Irish is a real deal, we demonstrated true meaning behind these words, and made our promise 100% real. We offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, we brought it all alive. |
| Problema | Fed up with exaggerated advertising slogans, Georgian beer lovers are extremely skeptical about what they hear from brands: Beer #1: "Real Bavarian legend"Beer #2: "Get a taste of german life"Beer #3: "Explore true Czech flavor"Beer #4: "Discover real taste of Ireland" - that’s us! Old Irish - a new craft beer with a really unique Irish recipe, but a catchphrase the audience has sort of heard before. |
| Resultado | Video engaged more than half of all Georgians online.Million views in a record 72 hours, thousands of excited comments versus only few negative ones.TWICE as many bottles sold than expected during the first month (515’698 liters is TWICE AS MANY than expected for a totally unknown craft beer).No real bottles were harmed during making this video. |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Director criativo | Levan Lepsveridze |
| Director de contas | Natia Gogia |
| Conceito | Rezo Shelia |
| Redator | Beqa Adamashvili |
| Designer gráfico | Anano Martsvaladze |
| Motion Graphics | Toka Areshidze |
| Managing Diretor | Giorgi Burchuladze |
| Redator | Giorgi Avaliani |
| Realizador | Tazo Narimanidze |
| Produtor | Vako Kirkitadze |
| Produtor | Nika Gushushvili |
| Designer de produção | Beka Sadaghashvili |
| Designer de produção | Temo Kartlelishvili |
| Designer de produção | Nino Injia |
| Designer de produção | Levan Kvaratskhelia |
| Som | Tengo Mandzulashvili |
| Editor | Saba Pruidze |
| Colorização | Giorgi Qobalia |
| Camera Assistant | Iva Chitidze |
| Director de fotografia | Temo Macharadze |
| Director de fotografia | Bacho Iakobidze |
| Produtora | Film Asylum |