| Titulo | The First Ahhh! |
| Agência | Le Pub |
| Campanha | The First Ahhh |
| Anunciante | Heineken |
| Marca | Heineken |
| Data da primeira Transmissão/Publicação | 2024 / 4 |
| Sector Empresarial | Cervejas, sidras |
| Filosofia | There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®. In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years. ‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Chief Creative Officer | Cristiana Boccassini |
| Chief Creative Officer | Mihnea Gheorghiu |
| Director assistente criativo | Alessandro Agnellini |
| Director assistente criativo | Fernando Dominguez |
| Director assistente criativo | Livio Gerosa |
| Chief Creative Officer | Felipe Cury |
| Director executivo criativo | Greg Kickow |
| Director criativo | Yan Prado |
| Director criativo | Rodrigo Visconti |
| Director criativo | Guy Lewis |
| Chief Strategy Officer | Sol Ghafoor |
| Group Strategy Director | James Moore |
| Planeador estratégico | Alex Moore |
| Data Strategist | Ilko Petkov |
| Head of Strategy | Silvia Paes |
| Group Account Director | Madalina Marica |
| Account Manager | Tinatin Prangishvili |
| Client Services Director | Shirine Aoun |
| Account Manager | Giulia Anselmi Aguilera |
| Account Manager | Chiara Allievi |
| Produtora | Tempomedia Productions |
| Realizador | Alex Feil |
| Director de fotografia | Paul Guilhaume |
| Produtor executivo | Vera Portz |
| Produtor | GUNNAR MEYER |
| Editor | Iain Whitewright |
| Editor | Fabrizio Squeo |
| Colorist | Julien Alary |
| Pós-produção | Prodigious Bangkok |
| Pós-produção | Gabha Studios |
| Som | DISC2DISC |
| Director de publicidade | Nabil Nasser |
| Director de publicidade | Daniela Iebba |
| Director de publicidade | Alexander Drake |
| Director de publicidade | Elena Marcos Izquierdo |
| Director de publicidade | Rob van Griensven |
| Director de publicidade | Valeria Lebedeva |
| Director de publicidade | Bram Reukers |
| Director de publicidade | Jonathan O’Lone |
| Director de publicidade | Felipe Delgado |
| Director de publicidade | Mark Van Iterson |
| Director de publicidade | Caroline van Hoff |
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- Le Pub