Elucieli Nascimento - Casarão - I Exist | AdForum Talent: The creative industry network.

Broadcast Producer at Satélite

São Paulo, Brasil

Titulo	I Exist
Agência	Publicis Brasil Comunicação
Campanha	I Exist
Anunciante	Casarão Brasil
Marca	Casarão
Data da primeira Transmissão/Publicação	2024 / 4
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Filosofia	To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. The current landscape is marked by biases and distortions in these tools. Whether due to the lack of gender diversity in the data feeding AI recognition systems or the absence of transgender individuals in the development of these technologies, error rates are higher in detecting these individuals. This can limit access to applications, places, and might even demand security checks in public spaces, resulting in embarrassing procedures at airports, police stations and other everyday locations. The API is in the development phase using a database fed by the community itself. On the project's platform, transgender individuals can submit photos of their faces, contributing to this repository that "educates" any artificial intelligences, aiding in the correct gender identification. The more people participate in the project, the more accurate the API becomes. To invite transgender individuals to be part of this change, the initiative enlisted the participation of various transgender personalities such as the singing duo Vita Pereira and Isma Almeida, the “Irmãs de Pau”, and the cultural producer and prominent figure in the ballroom scene, Aru Macedo. The development of the initiative also received contributions from Digital Favela and BR Media. "I Exist" is an open API and will soon be available to programmers, companies, or startups wishing to develop a more inclusive facial analysis technology that validates the existence of transgender individuals.
Tipo de Mídia	Interatividade
Comprimento	45 seconds
Mais Informações	https://projetoeuexisto.com.br/
Chief Executive Officer (CEO)	Eduardo Lorenzi
Chief Creative Officer	Mauro Ramalho
Chief Operating Officer (COO)	Gabriela Borges
Chief Strategy Officer	Juliana Elia
Director executivo criativo	Fabio Astolpho
Director criativo	Jairo Anderson
Director criativo	Arturo Marenda
Design Director	Peu Coelho
Director assistente criativo	Caio Tezoto
Director assistente criativo	Bruno Donadio
Equipa criativa	Manuela França
Equipa criativa	Rafael Barbosa
Equipa criativa	Rafael Figueiredo
Equipa criativa	Yonara Oliveira
Community Manager	Chico Boreli
Community Manager	Bruna Pasquini
Head of Projects & Operations	Maria Fernanda Laudisio
Project Leader	Nádia Mathias
Project Manager	Matheus Reis
Project Assistant	Yalungà Leite
Public Relations	Leonardo Araujo
Public Relations	Rejane Romano
Chefe de produção	Valeria Andrighetti
Broadcast Manager	Leo Alves
Broadcast Producer	Elucieli Nascimento
Broadcast Producer	Raphael Macedo
Media Vice President	Maurício Almeida
Director de media	Ester Ribeiro
Media Manager	Raquel Noura
Head of Data	Thiago Cassemiro
Director de publicidade	Rogério de Oliveira
Director de publicidade	Patricia Castro
Digital Production	Wise
Content & Influence	Digital Favela
Content & Influence	BR Media
Photo/Video Production	Ricardo Barcellos
Photo/Video Production	Vitor Garcia
Produção de som	Pingado Áudio
PR Agency	And,All