| Titulo | Christmas Assist Ball (107s) |
| Brief | This smart bauble inspired by Volkswagen Front Assist technology reduces energy consumption during the festive season, without giving up the magic of Christmas lights. Actually, no. It's fake news. The amusing hoax video did pass on a powerful awareness message, however: “Sometimes intelligence is the best technology." Because cutting energy consumption doesn’t require gadgets. All you need to do is turn off the Christmas tree lights when you go out. |
| Agência | DDB Group Italy |
| Campanha | Christmas Assist Ball |
| Anunciante | Groupe Volkswagen |
| Marca | Volkswagen |
| Posted | Novembro 2019 |
| Sector Empresarial | Automóveis |
| História | We designed a smart bauble inspired by the advanced technology of the Volkswagen Front Assist to reduce energy consumption during the holidays, without giving up the magic of Christmas lights. The truth? We have not developed any solution. We hacked the trend with an original web video that gave to Volkswagen social fan base a powerful awareness message: “Sometimes intelligence is the best technology”. Because, after all, avoiding big consumption doesn’t require a great technology. You only need to turn off the lights of your Christmas tree when you are not there. |
| Tipo de Mídia | Case Study |
| Director executivo criativo | Luca Cortesini |
| Director executivo criativo | GABRIELE Caeti |
| Client Creative Director | Gabriele Goffredo |
| Client Creative Director | Maurizio Tozzini |
| Director de arte | Daniele Baglioni |
| Redator | Gianluca Nucaro |
| Account Manager | Gianpaolo Fabbro |
| Executivo de contas | Giorgia Pacchiarini |
| Community Manager | Carlotta Lazzaroni |
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