| Titulo | Protect The Love |
| Brief | There are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated. |
| Agência |
DDB Group Italy
|
| Campanha |
Protect The Love
|
| Anunciante |
Zurich Connect
|
| Marca |
Zurich Connect
|
| Posted | Novembro 2019 |
| Sector Empresarial | Serviços financeiros online
|
| História | Anti-LGBT+ users are everywhere. Offline and online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you. During Milan Pride Week bullies and homophobes unintentionally became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride. During Pride Day in Milan we turned every hateful comment we intercepted on social networks into donations towards projects that support LGBT+ people. Bullies and Homophobes online have never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and if the law can’t protect LGBT+ people, we can. |
| Tipo de Mídia |
Social Media
|
| Director executivo criativo |
Luca Cortesini
|
| Director executivo criativo |
GABRIELE Caeti
|
| Client Creative Director |
Salvatore Zanfrisco
|
| Client Creative Director |
Stefano Guidi
|
| Director de arte |
Daniele Baglioni
|
| Director de arte |
Mauro Valsecchi
|
| Redator |
Gianluca Nucaro
|
| Redator |
Giacomo Ghezzo
|
| Director de contas |
Barbara Damonte
|
| Social Media Manager |
Pasquale Pinto
|