Lisbon City Council - "LX Celsius"

Leo Burnett Publicidade, lda.

Leo Burnett Publicidade, lda. Lisboa, Portugal

8609

Marca: Lisbon City Council
País: Portugal

Anunciante: Lisbon City Council

Titulo	LX Celsius
Agência	Leo Burnett Publicidade, lda.
Campanha	LX Celsius – The Lisbon weather forecast powered by the people’s clotheslines.
Anunciante	Lisbon City Council
Marca	Lisbon City Council
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Serviços governamentais de informação
História	LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline. Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season. The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Filosofia	Around the world, people check the weather forecast by peeking at the news.In Lisbon, people just peek at their neighbours’ clotheslines. Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season.
Problema	To promote the city.
Resultado	LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline. The Leo Burnett Lisboa and the Lisbon City Council invite everybody, from citizens to tourists, to download the app and discover the local forecast powered by the people’s clotheslines. The app was developed in collaboration with WIG digital agency, and Dizplay Soundlab was in charge of the sound production. The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Tipo de Mídia	Applications
Comprimento	104 seconds
Trilha sonora	Dizplay Soundlab
Mais Informações	https://itunes.apple.com/pt/app/lxcelsius/id1077486441?mt=8
Director executivo criativo	Luciana Cani
Director criativo	Steve Colmar
Supervisor de arte	Nuno Salvaterra
Director de arte	Guilherme Nunes
Director de arte	Bernardo Pimentel
Redator	Raul Palhares
Redator	Diogo Figueira
Designer	Nuno Salvaterra
Designer	António Silva
Produtor	Hugo Lage
Produtor	Inês Correia
Chefe de produção	Cristina Almeida
Produtor	Antonio Junior
Contribuição da agência	Rafaela Andrade
Application Developer	João Ferreira
Application Developer	Luís Antunes
Sound Recording	Rui Miguel
Sound Recording	Jorge Cabanelas
Sound Designer	Rui Miguel
Fotógrafo	Gnunes Myopia
Application Developer	WIG
Empresa de design sonoro	Dizplay Soundlab