Raul Palhares
Associate Creative Director at BBDO
Singapore, Cingapura
TituloLX Celsius
Agência
Campanha LX Celsius – The Lisbon weather forecast powered by the people’s clotheslines.
Anunciante Lisbon City Council
Marca Lisbon City Council
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços governamentais de informação
História LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline.
Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season.
The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Filosofia Around the world, people check the weather forecast by peeking at the news.In Lisbon, people just peek at their neighbours’ clotheslines.
Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season. 
Problema To promote the city.
Resultado LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline.
The Leo Burnett Lisboa and the Lisbon City Council invite everybody, from citizens to tourists, to download the app and discover the local forecast powered by the people’s clotheslines. The app was developed in collaboration with WIG digital agency, and Dizplay Soundlab was in charge of the sound production.
The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play.
Tipo de Mídia Applications
Comprimento
Trilha sonora Dizplay Soundlab
Mais Informações
Director executivo criativo
Director criativo
Supervisor de arte
Director de arte
Director de arte
Redator
Redator
Designer
Designer
Produtor
Produtor
Chefe de produção
Produtor
Contribuição da agência
Application Developer
Application Developer
Sound Recording
Sound Recording
Sound Designer
Fotógrafo
Application Developer
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