The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city. So from now on, Lisbon's tram is not only a way to visit the historical city on site, but has become a way to discover the Portuguese capital online
TituloLX Type
Agência
Campanha LX Type
Anunciante Lisbon City Council
Marca Lisbon City Council

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Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
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Director executivo criativo L....na C..i Somente assinantes
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Director de arte Gu.....me N...s Somente assinantes
Fotógrafo Gu.....me N...s Somente assinantes
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