Max Sullivan
Director de contas at adam&eveDDB
London, Reino Unido
TituloMore Than a Game
Agência
Campanha FIFA 18 Launch
Anunciante Electronic Arts Inc.
Marca EA Sports FIFA18
Data da primeira Transmissão/Publicação
Sector Empresarial Consolas de videojogos
História The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.
Tipo de Mídia Televisão
Comprimento
Trilha sonora Mean Demeanor (El Tornado Mix)
Audio Post Production
Empresa de produção
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Director de publicidade
Director de publicidade
Director de publicidade
Group Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Produtor da agência
Produtor assistente da agência
Planeador
Planeador
Chief Executive Officer (CEO)
Managing Partner
Director de contas
Account Manager
Designer
Tipógrafo
Planejador de Mídia
Planejador de Mídia
Agência de Mídia
Produtora
Produtor executivo
Produtor
Realizador
Director de fotografia
Director de fotografia
Director de fotografia
Editor
Editor
Pós-produção
Colorist
Music Supervision

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