NZAF & Durex - "Dark Ages Two Men"

FCB New Zealand

FCB New Zealand Auckland, Nova Zelândia

3510

Esse anúncio faz parte da Coleção ACT Responsible

Marca: NZAF & Durex
País: Nova Zelândia

Anunciante: New Zealand AIDS Foundation (NZAF)

Titulo	Dark Ages Two Men
Agência	FCB New Zealand
Campanha	Better Safe Than Syphy
Anunciante	New Zealand AIDS Foundation (NZAF)
Marca	NZAF & Durex
Data da primeira Transmissão/Publicação	2019 / 12
Sector Empresarial	Associações de informação e de luta contra doenças
Legenda	Syphilis is back from the dark ages
História	“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Tony Clewett
Guarda-roupa/estilista	Lucy Jane Senior
Hair and Makeup	Abi Taylor
Marketing Manager	Mickey Power
Redator	David Shirley
Fotógrafo	Ross Brown
Retocador digital	Jason King
Designer	Kevin Grady
Designer	David Reid
Designer	Josh O'Neill
Produtor	Jess Turney
Produtor	Pip Mayne
Creative Services Director	Jenni Doubleday
Director de arte	Melina Fiolitakis