Die Mobiliar - "Moving Box Furniture"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Suíça

Prêmios

5999

Marca: Die Mobiliar
País: Suíça

Anunciante: Die Mobiliar

Titulo	Moving Box Furniture
Brief	Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this. That’s why we didn’t create an advertising campaign, but something useful for the target audience. Something that really has a benefit for them – based on an important insight. When young people move to a new apartment, they usually don’t have appropriate furniture. That’s why we created «Moving Box Furniture», moving boxes that can be turned into furniture after the move. The creative furniture showed the young people, that «Die Mobiliar» has helpful offers for them and made the old brand a talking piece among the young target audience.
Agência	Jung von Matt/Limmat Werbeagentur AG
Campanha	Moving Box Furniture
Anunciante	Die Mobiliar
Marca	Die Mobiliar
Posted	Dezembro 2020
Sector Empresarial	Seguros
História	Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this.
Tipo de Mídia	Case Study
Chief Creative Officer	Dennis Lück
Director criativo	Sören Schröder
Director de arte	Regine Cavicchioli
Director de arte	David Hanselmann
Gráficos	Merlin Obrero
Product Design	Patrick Müller
Designer	Boris Stoll
Redator	Cla Campell
Estrategista	Dennis Hofmann
Estrategista	Florence Scherer
Project Manager	Jasmin Jost
Project Manager	Valeria Vuckovic
Producer	Tina Aich
Produção	Studio Lardo
Film Camera	Matthias Kappeler